The last week or so on the Stallone Creative blog has revolved around the peripherals of the feedback tool. We further researched common image sizes and category names— last Wednesday we talked about marketing messages.
The feedback tool has remained largely unchanged, with a working prototype in play it seems like all we have been doing is picking up on bugs. I had a shot at leaving constructive feedback which turned out to be surprisingly difficult!
Recently I keep hearing that the solution is in the brief and with this in mind we've gone back to square one.
That isn't to say our work has gone out the window— far from it. We have introduced structure and a methodical process to the tool, inspired by opinion, research and lager.
On Friday we will introduce the Wild Card.
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