We highlighted 5 main areas that needed to be researched. My task was to produce mind map and 2 mood boards on different types of feedback tools that our competitors use. From all the different forums, social websites and blogs I've selected only a few innovative features. There is a wide spread habit to link everything with Facebook and Twitter instead of creating something new. Understandable as people don't have the time to check every page they know on daily basis. One place where you can check everything is the way forward.
Mind Map
Mood board 1
Mood board 2
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